tracy sam designs experiences for people in the built environment and unique voices for brands
SPACEFLIGHT EXHIBIT
For the museum, the team created a new exhibit based around careers in spaceflight and the technological advancements driving us toward suborbital space travel. We built its identity, selected content from our research, and designed the space to be highly interactive.
In collaboration with bicycle program coordinator, Jennifer Donofrio, and Urban Forestry Supervisor, Julia Jones, the team branded, organized, marketed, and designed clue-based activities for the annual event. I followed branding guidelines set by our facilitation team and developed a condensed activity with a succinct end goal and takeaway message.
Though it stands out from neighboring lecture halls, the newest addition to UC Davis’ campus has no clear branding, nor consistent signage, so my partner and I conceptualized what it could look like if it did.
